Social network media

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Social network media are defined as group of technologies that allow virtual interaction and communication between sender and receiver.

One of the most important missions of researchers is to discover and investigate new territory – and a large part of this process begins with the search for information and the application of information already produced. Social network media, often referred to as social media, cover a multitude of tools which support and help to facilitate this process.

Social network media are defined as a group of technologies which allow virtual interaction and communication between sender and receiver. Tools such as Facebook, Twitter, LinkedIn, WordPress, ResearchGate, Academia.edu, Mendeley and CiteULike are just some examples of the most popular social network media that are now also being appreciated in the academic world.

Use of social network media growing

Social network media have blossomed as technological possibilities have evolved. Use of the internet is still rising and the social network media foster dialogue, knowledge-sharing and direct communication, unlike the first generation of the internet, where information was primarily one-way – from sender to receiver.

In social network media receivers can use technology to spread fragments of knowledge to other interested peers, both for the benefit of their own production and research (own impact), but also very much for the benefit of academic communities and other interested parties in general.

Senders can, for example, blog about their latest research results, tweet links to research articles to the right recipients or possibly collect references in research groups across institutions. One success story is to be found at the London School of Economics and Political Sciences, where a researcher blogged about her findings, including earlier findings, and thus boosted her download statistics in the local repository. There are many benefits: via blog entries you can enhance your visibility as an academic and also eliminate the more 'invisible findings' from your research and, furthermore, you can derive greater use and value from research that has been conducted. Read more about blogging.

Social network media and information search

Social network media are about connecting technologies to the knowledge in people's heads and disseminating this knowledge and information for the benefit of many via social interaction, system solutions and thus structuring and organising present knowledge.

One of the key activities of researchers is to find and use information, and social network media, often referred to as social media, offer a wide range of tools to support this process.

Today, researchers do not obtain their knowledge and literature exclusively from structured information searches; articles and links also pop up in news feeds and the social network media that researchers subscribe to.


  • 11.07.2013 Redigeret af Ditte Schjødt Svensson
  • 03.12.2012 Oprettet af Jeannette Ekstrøm