The importance of making your research visible cannot be overstated. This step presents a number of tools and methods to enhance the exposure of your work.
Whether you use social media or publish your research on an open access platform is your choice. It is important to consider how to boost the visibility of your research outside the academic world.
When working on your visibility, it is easier to develop your research field if you attract collaborative partners and thus expand your network.
Ask yourself the following: To whom should my research be visible? How far afield do I want to disseminate my work? Do I want to be visible in both the academic community and the real world?